Introducing PROFIT ACADEMY

Discover How Much Hidden Profit Is Sitting In Your Business Right Now... And Unlock It In As Little As 14 Days

Get full access to Profit Academy for just $1. See exactly where the money is hiding, get a custom plan to extract it, and implement with Ai tools and expert coaching. No ads, agencies or extra hours.

$652K Profit Unlocked (Last 90 Days)

$13,253 Average Monthly Profit Found

30-Day Implementation Timeline

You're Generating Revenue...

But Where's The Profit?

From: Joshua Latimer

Dear friend,

Does it ever feel like you're running an accidental non-profit?

Or thought that you should be farther ahead by now?

Revenue comes in. Expenses go out. Payroll hits. Suppliers get paid.

And at the end of the month, there's barely enough left to pay yourself what you're worth.

You're working harder than anyone you know... And somehow still falling behind.

The feast-or-famine cycle is exhausting.

The family vacation keeps getting pushed back.

Your kids have learned not to ask for much.

And you're starting to wonder if you made the wrong choice starting your own business.

Here's the truth:

You're not broken. Your business isn't broken.

The money is already there.

Most small business owners are carrying $100,000 or more in uncollected profit...

Sitting in their pricing, in their customer frequency, in relationships they've already built but never fully leveraged.

They just can't see it. Because nobody's ever shown them where to look.

Profit Academy shows you exactly where to look, and how to uncover the profit hidden inside your business.

Introducing: Profit Academy

Profit Academy is an Ai-powered profit operating system that shows you exactly how to implement the FRAP™ Formula in YOUR business.

In just 10 hours or less, you'll create a custom Profit Plan showing you exactly which moves to make (and in what order) to dramatically increase your take-home profit.

Then we get to work helping you IMPLEMENT, so you can collapse your dream timeline.

Real Profit. Real Stories.

Small business owners who stopped guessing and started finding their number.

"Just with the small stuff that I have implemented, mainly price increases, I've seen a huge result. Customers have not been batting an eye at our 15% increase on every single job. I've already made $50,000 off of the information from this group in recurring revenue this year."

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Jason Falk

Exterior Cleaning Business Owner

"Profit Academy has changed my business and my personal life. It's helped me get over a lot of my fears and do things quicker. Profit Academy is the only marketing training I really need as a business owner. Don't delay. Don't wait any longer. You owe it to yourself."

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Michelle Januzzi

Landscaping Business Owner

"Josh breaks it down and unlocks things that are within you. The in-depth amount of marketing material, skill sets, and techniques for growing your business were just incredible. It's going to pave a way for you to separate yourself from the competition."

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Jon Stoehr

Exterior Cleaning Business Owner

Profit Academy Is Perfect For Good-Hearted Small Business Owners Who:

  • Want to extract more profit from their existing business without working more hours

  • Are tired of feast-or-famine revenue cycles that make financial planning impossible

  • Know their business has more potential but aren't sure how to unlock it

  • Are tired of making a career out of "laying the groundwork" and ready to actually implement

  • Want to fund their dreams faster without gambling on expensive marketing

Your Path to More Profit

Here's How It Works

From first login to a six-figure profit plan. Guided by AI, backed by real people, built for your business.

1
⏱️ 5 Min
Feed the AI Basic Info
Complete your hidden revenue assessment so we know exactly where profit is leaking in your business today.
2
⏱️ 2 Min
Meet DaVinci, Your Custom AI Assistant
Your personal FRAP implementation expert. Always organized, always on, built entirely around your numbers and goals.
3
⏱️ 35 Min
Find Your First $10K in 30 Days
DaVinci pinpoints the fastest profit wins hiding in your business — money you're already earning, just not keeping.
4
Within 7 Days
Build Your Six-Figure Profit Plan
A complete FRAP roadmap tailored to your numbers, your market, and the life you're trying to build.
5
Ongoing
AI + Human Implementation Support
Weekly group calls with business owners across the country, plus a full suite of tools to keep you moving and profitable.

The Result:

Most members see their first profit increase within 7 days, often from implementing just one or two strategies.

See Profit Academy In Action

This isn't some generic course. It's a custom-built Ai powered software platform designed specifically for YOUR business. Here's what it looks like inside...

16 Money Missions

Bite-sized "do this, like that, get money" trainings walking you through all 16 elements of FRAP™ (4 moves for each letter). Most are under 10 minutes long.

Build Your Profit Plan

Get a customized roadmap with specific moves to implement. Our system calculates exactly how much each change will add to your bottom line.

Implement With Support

Execute your plan with weekly coaching, AI tools that do the heavy lifting, and one-on-one guidance to ensure you're doing it right.

Here's just a taste of the powerful business building tools inside Profit Academy...

💰

Hidden Revenue Assessment

5-minute onboarding calculator reveals how much revenue and profit you're leaving uncollected in your business right now. Answer a few simple questions and walk away with a specific number most business owners have never seen before.

📋

Rough Draft Profit Plan

The deeper dive. Works through all 16 FRAP moves and builds your personalized roadmap — showing revenue, profit, business valuation, and implementation timeline specific to your numbers. Average plan uncovers over $100,000 in potential profit.

🤖

DaVinci AI — Your Business Brain

Trained on your business specifically. Knows your products, services, and ideal customer. Writes price increase letters, reactivation campaigns, social posts, and more. On demand, 24/7.

💎

16 Money-Making Missions

"Do this, like that, get money" training through all 16 elements of FRAP. Most under 10 minutes. Most people finish in 8–12 weeks. Most see results in 30 days.

🔍

Competitor Intelligence Tool

See exactly how many Google reviews your competitors have vs. you. How their SEO compares. Where you stand in your own market — right now. Without them ever knowing you looked.

🗺️

Customer Mapping Tool

Upload your customer list. Every person you've ever served appears as a pin on a map of your city. In thirty seconds, see which neighborhoods already love you — and exactly where to find more people just like your best customers.

📈

Business Valuation Tool

Find out what your business is worth today — and what it could be worth after FRAP. Makes the upside real, specific, and motivating.

📣

Automated Social Media Posting

DaVinci learns your business and automatically writes and posts social content. No copywriter. No manager. No lifting a finger after setup.

Review Management

Manage Google and Facebook reviews from inside Profit Academy. DaVinci writes on-brand responses automatically.

👥

Employee FRAP Training & Certification

Train your entire team on FRAP. Employees earn a FRAP Endorsement Badge when they pass. No limits on how many go through. Handled automatically.

📅

Weekly Gap-Closing Reminders

Personalized weekly reminders telling you exactly what to focus on based on your goals, revenue curve, and which moves make sense for your business right now.

📊

Marketing Analytics Dashboard

Track cost per lead, close rate, and average ticket by marketing channel. Know with confidence which ones to kill and which ones to amplify.

Here's everything you get

inside Profit Academy...

  • Profit Academy Interactive Program - 16 "Money Making Missions" that show you exactly which moves to make and how much profit you'll unlock ($3,200 Value)

  • Group Onboarding Call - Get set up with a FRAP™-certified Profit Sherpa who'll show you exactly where to start ($2,000 Value)

  • Monthly Open Office Hours With Josh - Get direct access to Josh's brain and get your specific questions answered ($6,000 Value)

  • Weekly Implementation Coaching - Join weekly mastermind calls with your Profit Sherpa and other action-takers ($7,500 Value)

  • Profit Academy Tech Suite w/ Unlimited Ai - Magic calculators + DaVinci Ai Profit Buddy that writes scripts, names packages, and creates campaigns for you ($2,500 Value)

  • BONUS! Recession Marketing - Over 300 practical and tactical ideas to help you get a flood of leads and make more money without spending a dime on ads. Yours free forever even if you cancel ($1,997 Value)

  • BONUS! King Solomon's Library - 150+ templates, Business Credit Blueprint, Rainmaker Training, and much more ($10,000 Value)

  • BONUS! FRAP™ Employee Training - Automatically train your team on the FRAP™ system so they understand what you're doing and are motivated to help you implement. No limits on how many employees can go through this ($4,500 Value)

Total Value: $36,197

Yours today for:

Only $1

(then $297/mo after 14 days. Cancel Anytime)

  • Profit Academy Interactive Program ($3,200 Value)

  • 1-on-1 Onboarding Call ($2,000 Value)

  • Monthly Open Office Hours With Josh ($6,000 Value)

  • Weekly Implementation Coaching ($7,500 Value)

  • Profit Academy Tech Suite w/ Unlimited Ai ($2,500 Value)

  • BONUS! Recession Marketing ($1,997 Value)

  • BONUS! King Solomon's Library ($10,000 Value)

  • BONUS! FRAP™ Employee Training ($4,500 Value)

Total Value: $36,197

Yours today for:

Only $1

(then $297/mo after 14 days. cancel anytime)

or 2-payments of: $2,750

“Wait... Why Is This Only $1?"

Good question...

After all, we had more than 100 people pay us $5,000 for the older, LESS AWESOME version of Profit Academy.

Here's the truth:

Profit Academy works.

We have dozens of success stories from small business owners like you to prove it (see below).

But we also understand the internet is full of liars and charlatans who don't fulfill on their promises, and you've probably been burned in the past.

That's why we want to make it risk-free for you to get started and see for yourself.

We're betting that you'll love it, and want to stick around...

Because Profit Academy is helping you generate FAR more than the $297/mo investment.

And if for any reason you don't love it, you can cancel anytime with one click. No hassle.

If one dollar feels like too much of a risk to find out whether your business has over $100,000 in uncollected profit sitting in it right now… Then honestly, this probably isn't for you.

But if you're ready to stop leaving money on the table…

Click below and let's get started.

Here's what makes this even more of a no-brainer...

Get Recession Marketing

FREE Forever (Even If You Cancel)

When you start your $1 trial today, you're also getting the Recession Marketing Program300+ strategies for generating leads without spending a cent on ads.

Hundreds of small business owners have paid $97 to $2,000 for this program. You're getting it included for FREE.

And here's the best part...

Even if you decide Profit Academy isn't for you after your trial, the Recession Marketing Program is yours to keep. Forever.

Cancel tomorrow if you want. That program stays with you no matter what.

real profit. real dreams.

DJ

Crime Scene Cleanup

Found $222,000/year in additional profit ($18,500/month)

He’s using the money to take his daughter with him to business conferences and fund her dreams.

Michelle

Lawn Care/Fertilization

Found $32,300/year in additional profit ($2,691/month)

She'll use this to pay down debt and eventually help her exit her day job.

Scott

Maid Service

Found $70,830/year in additional profit ($5,900/month)

He's already using the extra profit to take his family to Disney!

Marco

Pressure Washing

Found $51,200/year in additional profit ($4,266/month)

He's using the extra profit to secure his future.

Elijah

Electrical Contractor

Found $228,780/year in additional profit ($19,065/month)

His dream is to fund ministries with the money he's creating through FRAP™.

Tommy

Bicycle Shop

Found $81,150/year in additional profit ($6,762/month)

He’s using the extra money to expand his business.

Jake

House Washing

Found $100,060/year in additional profit ($8,338/month)

Spending more time with his family.

Kyle

Irrigation

Found $57,800/year in additional profit ($4,816/month)

Using his new profit to spend more time outdoors with his family.

Tammy

Cleaning Service

Found $159,386/year in additional profit ($13,282/month)

Building her dream house with her FRAP™ profits. She even sent me a video of herself standing on the land where she's going to build it!

Larry

Outdoor Kitchens

Found $383,425/year in additional profit ($31,952/month)

He was hoping to retire in ten years, but after implementing FRAP™, he thinks he can do it in three.

Andy

Pressure Washing

Found $75,802/year in additional profit ($6,316/month)

Adding onto his home for his growing family that's "bursting at the seams."

Nolan and Janel

Tile and Upholstery

Found $91,128/year in additional profit ($7,564/month)

Building a studio for music and art. Nolan's a heavy metal guitarist and she's an artist. They're using their cleaning business to fuel their creative dreams.

David Hamel

Epoxy, Lighting, Washing

Found $394,000/year in additional profit ($32,833/month)

A father and grandfather who's built a portfolio of multimillion-dollar businesses and is using FRAP™ to leave a legacy.

Jason

Exterior Cleaning

Found $145,200/year in additional profit ($12,100/month)

Using his new profit to buy his first house!

now you have 3 choices...

Still on the fence?

you're backed by our...

The way I see it, you now have 3 options…

1. You can do nothing, but then nothing will change for you. You'll keep running your business the same way, leaving profit on the table, and watching your dreams get pushed further and further into the future while private equity firms and your competitors get stronger...

2. You can try to figure this all out yourself, spending years of trial and error (and a lot of wasted money on marketing) trying to unlock the profit that's already sitting in your business like I did.

3. Or, you can invest $1, let us do the heavy lifting and help you create you a proven plan to unlock the trapped profit in your business. We'll show you exactly which moves to make, in what order, to collapse your dream timeline and finally get the breathing room you deserve...

The choice is yours.

Here’s What To Do Next

1. Click the gold button below right now

2. Submit your payment info on the next page to start your 14 day trial for only $1

3. Get instant access to the Profit Academy portal and all the bonuses

4. Start watching the videos, creating your profit plan, and implementing the strategies to transform your business & life

I can't wait to see you on the inside!

Joshua Latimer

P.S. In case you're one of those people (like me) who just skips to the end of the letter, here's the deal:

I'm giving you access to Profit Academy, the complete implementation system for the FRAP™ Formula that's helped business owners find an average of $13,253 in monthly trapped profit without spending a dime on marketing...

You get the interactive Profit Academy portal, a group onboarding call, live office hours with me, the DaVinci Ai Profit Buddy, unlimited email support, and all the bonuses including Recession Marketing forever, even if you cancel...

For just $297/mo (after a $1 trial for 14 days).

All you need to do is click the button below and secure your spot...

You'll get instant access to the to the interactive member's portal, DaVinci Ai and Recession Marketing.

You can either keep leaving profit on the table and watching your dreams get pushed further into the future, or let me show you the exact formula that private equity firms use to rapidly increase profits in ANY business.

The choice is yours.

Click the button below to secure your spot in Profit Academy today...

Your future self (and your bank account) will thank you.

P.P.S. Listen, I know you're probably thinking, "Josh, this sounds amazing, but I'm not sure if FRAP™ will work for my business."

I get it... Here is my perspective...

Ask yourself this... What's the true cost of NOT taking action?

How much longer are you willing to leave profit on the table while private equity firms and your competitors get stronger?

How many more months will you spend running your business like an accidental non-profit, watching your dreams get pushed further and further into the future?

Look, I've been where you are. I started in a trailer park and went bankrupt in my twenties. But everything changed when I discovered these simple profit-producing moves that private equity firms don't want you to know about.

Don't let another day go by leaving money sitting right under your nose.

Take action now and let's unlock the profit that's trapped inside your business.

Frequently Asked Questions

HOW FAST WILL I SEE RESULTS FROM PROFIT ACADEMY?

Unlike most business programs that take months to implement, you'll start discovering hidden profit opportunities in your first week. Our recent case study group found an average of $7,650 in immediate savings from just ONE exercise (which takes less than an hour to complete). From there, you'll build your complete FRAP™ Profit Plan that shows you exactly which profit-producing moves to implement first in YOUR specific business.

DO I NEED TO BE TECH-SAVVY TO USE THIS PROGRAM?

Not at all! We've designed Profit Academy to be incredibly user-friendly. If you can use a calculator and follow simple step-by-step instructions, you're all set. Plus, you get four 1:1 calls with your Profit Sherpa who will help you navigate everything, and unlimited email support if you ever get stuck.

I'M ALREADY BUSY RUNNING MY BUSINESS. HOW MUCH TIME WILL THIS TAKE?

The Profit Academy program itself is delivered in bite-sized video modules (most under 10 minutes) that you can consume at your own pace. But here's what makes this different - it's not about watching videos, it's about creating your custom Profit Plan.

Most members can have a complete Profit Plan in place in less than 10 hours. Once you have your plan, implementation typically takes 1-2 hours per week. The beauty of FRAP™ is that it's about working smarter, not harder. Many members actually find they save time once these profit-producing systems are in place.

Plus, you're never alone. Your Profit Sherpa will help you stay focused on the highest-leverage activities for YOUR specific business.

IS THIS A TAX WRITE OFF?

Yes! Section 179 of the IRS tax code allows businesses to deduct the full purchase price of qualifying tools, equipment and software purchased or financed during that tax year. Profit Academy qualifies as a business development investment.

HOW IS THIS DIFFERENT FROM OTHER BUSINESS PROGRAMS?

Three key differences:

1. It's built on the exact profit formula Josh discovered when private equity bought his window cleaning business... which he's now taught to over 1,000 small business owners (with many becoming millionaires)

2. You get a customized Profit Plan specific to YOUR business (not generic advice)

3. You have direct access to Josh through live Q&A calls and a dedicated Profit Sherpa to ensure your success (so you're not alone)

WHAT HAPPENS AFTER I SUBMIT MY PAYMENT DETAILS ON THE NEXT PAGE?

After submitting your payment info ($1 for the first 14 days), here's what happens next:

-You'll instantly receive an email with your next steps and a separate email with access to your Profit Academy member's portal

-Our onboarding team will reach out to schedule your 1-on-1 onboarding call

-We'll help you create your custom Profit Plan within your first 30 days

-Then we help you start implementing your plan to make more profit

WHAT KIND OF SUPPORT DO I GET IN PROFIT ACADEMY?

You get multiple layers of support to ensure your success:

• Four 1:1 calls with your dedicated Profit Sherpa

• Live Q&A sessions with Josh where he answers your specific questions

• Private community access to connect with other action-taking business owners

• Unlimited email support throughout your journey

WHO IS JOSHUA LATIMER AND WHY SHOULD I TRUST HIM?

Josh built and sold 4 successful businesses, including a window cleaning company that grew to $186,000/month in a small Michigan town before being acquired by private equity.

But what's more important is what he discovered after the sale... the FRAP™ Formula that private equity firms use to rapidly increase profits. Over the last 15 years, he's helped over 1,000 small business owners implement these same strategies, with many becoming multi-millionaires.

His recent implementation group of 35 business owners discovered an average of $13,253 in additional monthly take-home profit using these exact methods.

CAN I GET STARTED RIGHT AWAY OR DO I HAVE TO WAIT FOR THE PROGRAM TO BEGIN?

When you complete your purchase of Profit Academy, you'll get INSTANT ACCESS to the member's portal and can get started right away. We'll also reach out to you to schedule your onboarding call ASAP to help you get set up and guide you how to get the best results in the least amount of time.

The program is designed to let you move at your own pace while still providing structure and accountability.

WHY ARE YOU OFFERING THIS AT SUCH AN ACCESSIBLE PRICE?

Here's the truth: I could charge much more for this. My private consulting clients pay $100,000 for access to these same strategies.

But my mission is to help good-hearted business owners get the oxygen (profit) they need. I've seen too many great people suffocating because they don't know these simple but powerful techniques.

Just one FRAP™ strategy could pay for the entire program many times over.

Once you submit the form on the next page, the following will happen:
1. You'll be redirected to the thank you page where you will have the opportunity to schedule your onboarding call with a WarPlan A.I. Ambassador.  2. You will receive an email with your next steps, as well as access to other resources to help you succeed.

No. WarPlan A.I. is meant to work in conjunction with your existing CRM, not replace it.

There are NO long term contracts or commitments. You can use WarPlan A.I. month to month, and cancel at any time you'd like!

Yes! We have a support team standing by to answer any questions you may have.  

WarPlan A.I. is designed specifically for local business owners. We've worked with pressure washers, window cleaners, restaurants, cleaning services, landscape lighters, and dozens of other industries.

The software takes less than an hour to set up with your WarPlan A.I. Ambassador helping you every step of the way. From there, it takes no time at all. You will receive a weekly email telling you exactly what you need to do that week to close the gap in your business, which is where you will spend your time.

All you need to use Warplan A.I. is a computer and an internet connection. No tech skills needed.

$1,000/month or $10,000 for an annual subscription (2 months free + no monthly payments!) The software is designed to help you get a massive boost in your profits, so if you take action, WarPlan A.I. shouldn't cost you anything

WarPlan A.I. was designed by Joshua Latimer, who has built and exited 4 businesses, and coached over 1,000 small business owners to dramatically increase their profits and erase overwhelm. This software automates the processes he's used to coach his clients, so you know exactly what to do each week to maximize your profits, without needing to think about it or use any complicated tech.

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