Most members see their first measurable profit increase within 72 hours, assuming you actually do the simple stuff we reveal inside — usually from implementing a single move. The Hidden Revenue Assessment shows you your number in the first 8 minutes of your first session. From there, DaVinci walks you through the fastest wins in your specific business. Your complete Profit Plan is typically built within your first 14 days or less.

No. If you can answer questions about your own business and follow step-by-step instructions, you can use Profit Academy. The platform is designed around operators, not marketers. Your Profit Sherpa can also walk you through setup on your onboarding call. Unlimited support after that.

The initial assessment takes about 8 minutes. Your first DaVinci session takes about 20 minutes. Building your complete Profit Plan takes most members less than 14 days. Look… it does take some work, but with this system it is never guesswork. It isn’t magic, but it feels magical when you get inside.

After that, implementation typically runs 1–2 hours per week. FRAP is not about adding hours. It's about redirecting 90 minutes of the hours you're already spending toward the four moves that actually move your profit number.

Yes. Business development software and programs qualify as a deductible business expense. Consult your accountant for specifics, because every situation is different. But in most cases this qualifies under Section 179.

Three things.

First, it's built on a specific formula, not general business advice. FRAP is four letters, 16 moves, and a specific sequence. You always know exactly what to do next.

Second, it works on your numbers. The Profit Plan is built around your revenue, your market, and your specific business, not a generic template.

Third, you have real people. A dedicated Profit Sherpa for onboarding, weekly group implementation calls, and monthly direct access to Josh. You're not watching pre-recorded videos alone.

Immediately: you get access to the Profit Academy portal and the Recession Marketing Program.

Within 24 hours: our team reaches out to schedule your group onboarding call.

Within your first 8 minutes: you run the Hidden Revenue Assessment and see your number.

Within 72 Hours: most members have their first win from DaVinci or our expense audit section and are already starting to implement.

Within 14 days: your complete Personalized Profit Plan is 100% built. You will know what to do, what order to do it, and how much each move will be worth when you do. Amazeballs.

Four layers:

•Your Profit Sherpa, a dedicated FRAP-certified coach who knows your business and helps you prioritize.

• Weekly implementation calls in group format, where we answer real questions from real business owners actively implementing.

• Monthly office hours with Josh directly where you can bring your hardest questions and learn from others.

• Unlimited email support for anything that comes up between calls.

Josh built four businesses, including a window cleaning company that grew to $50,000 a week in a small Michigan town before being acquired by private equity. He watched what the PE firm did to the financials in the first 90 days after the acquisition. He reverse-engineered it. That became FRAP.

For the last 15 years he's taught FRAP to over 1,000 local service business owners. The proof on this page comes from real people who ran the system on their real businesses.

Yes. The moment your payment processes, you’ll get an email giving you have full access to the Profit Academy portal. You can run the Hidden Revenue Assessment and see your number within the next 8 minutes if you want to.

Then you're not ready yet. No pressure here. What's worth sitting with is this: the profit we're describing is already in your business. Every month you don't run the system is another month of money you've earned but not collected. That's not a sales line. That's arithmetic.

When you're ready, the dollar will feel like an easy decision.

Because we've watched free trials produce zero results. Not because the product didn't work, but because something that costs nothing gets treated like it's worth nothing.

One dollar means you made a decision. You're not browsing. You're in. That mindset shift matters more to your results than any feature we could add.

Beyond that, we're confident enough in what's inside to let you see it before you decide. If the assessment doesn't show you something real, cancel.

You've lost a dollar, but you get to keep the Recession Marketing Program. If it does show you something real, you'll know what to do.